Learn More
Block by Block: BuildingComms That Scale
Client
Independent non-profit product initiative by myself targeting UX/UI professionals, creatives, and teams seeking better typography organization and streamlined font workflows.
Project Type
UX/Product design for a Figma-first plugin focused on typography organization, categorization, discovery, and improving overall creative workflow efficiency.
Role
Lead Product Designer leading end-to-end product strategy, UX research, information architecture, UI design, MVP features, and overall branding direction across platforms
Objective
Design a tool that reduces friction in font selection by organizing typography, enabling faster workflows, improving confidence, and keeping designers in flow.
Challenge
01
Internal teams needed to communicate complex product updates and strategic initiatives clearly across multiple departments and stakeholders.
02
Existing materials were inconsistent, visually unstructured, and lacked a cohesive system for scalable communication
03
Existing tools are either too manual, too rigid, or disconnected from real workflows.
Approach
01
Developed a flexible design system with consistent layouts, typography, and visual patterns to unify internal communications.
02
Created modular templates for decks, emails, and collateral to accelerate production while maintaining design quality.
03
Streamlined content structure and hierarchy to improve readability, ensuring complex information was clear, digestible, and actionable.
Research and Insights
Research Overview
To validate the problem space, I conducted qualitative and quantitative research with 490 designers across UX/UI, branding, and marketing. The goal was to understand how designers manage typography, identify workflow friction, and define what would make a tool like TypeFlow essential.
Solution
01
Designers are not lacking fonts—they are lacking structure, speed, and confidence in how they use them. TypeFlow is positioned to solve this by combining organization, intelligent discovery, and seamless workflow integration into a single system.s.
02
Categorize Fonts Intelligently: Tag and group fonts by tone, use case, or brand guidelines, create reusable typography systems
03
Prompt-Based Discovery: Input prompts like “modern luxury real estate” or “soft wellness brand”, receive contextual font suggestions and pairings
04
Typography Feedback: Flags inconsistencies against defined systems; offers soft suggestions instead of automatic corrections; supports both strict and flexible modes
05
Exploration Playground: experiment with pairings in a dedicated space, compare combinations quickly without disrupting workflow
06
Key Features (MVP): Figma plugin interface, font categorization and tagging, prompt-based font suggestions, typography consistency checks, Google Fonts and local font integration
TypeFlow UI
UI and Flow Strategy
Crafted UI and flow systems that reduce friction in font discovery and organization, helping designers move from exploration to execution with confidence.
Designing a Seamless First Impression for Weveryone UI
Designing a Seamless First Impression for Weveryone UI
13 Years
Of Design Leadership
Crafting branding, decks, and digital experiences that drive measurable growth.
50 + Brands
And Counting
From boutique startups to global enterprises, delivering tailored creative solutions.
Fortune500
To SMB’s
Trusted by leading corporations & agile small organizations to tell their story with impact.
Download my Resume
Download
Design has always been my passion. For over 13 years, I’ve been lucky to work with amazing brands—from non-profits making a difference to bold start-ups, bustling epicenters of commerce and boutique businesses. What I love most is shaping stories through design, building brands that feel alive, inspiring, and unforgettable!
Beyond design, I explore creative passion projects, knit and craft, and enjoy time with my canine sidekick, Archer 🐾.
Connect with me.
Schedule a quick call to see if we’d be a good fit, or to just pick my brain!
Schedule a call
13 Years
Of Design Leadership
Crafting branding, decks, and digital experiences that drive measurable growth.
50 + Brands
And Counting
From boutique startups to global enterprises, delivering tailored creative solutions.
Fortune500
To SMB’s
Trusted by leading corporations & agile small organizations to tell their story with impact.
Download my Resume
Download
About
Design That Moves Markets, Brands, & People
Design has always been my passion. For over 13 years, I’ve been lucky to work with amazing brands—from non-profits making a difference to bold start-ups, bustling epicenters of commerce and boutique businesses. What I love most is shaping stories through design, building brands that feel alive, inspiring, and unforgettable!
Beyond design, I explore creative passion projects, knit and craft, and enjoy time with my canine sidekick, Archer 🐾.
TypeFlow — Typography Organization & Discovery for Designers
Client
Independent non-profit product initiative by myself targeting UX/UI professionals, creatives, and teams seeking better typography organization and streamlined font workflows.
Project Type
UX/Product design for a Figma-first plugin focused on typography organization, categorization, discovery, and improving overall creative workflow efficiency.
Role
Lead Product Designer leading end-to-end product strategy, UX research, information architecture, UI design, MVP features, and overall branding direction across platforms
Objective
Design a tool that reduces friction in font selection by organizing typography, enabling faster workflows, improving confidence, and keeping designers in flow.
Challenge
01
Designers today face three major typography challenges:
Disorganized font libraries across Figma, Adobe, and Google Fonts; decision fatigue when selecting and pairing typefaces; lack of consistency across projects and design systems
02
Despite having access to thousands of fonts, designers often reuse the same safe options, spend excessive time searching, and struggle to maintain cohesive typographic systems.
03
Existing tools are either too manual, too rigid, or disconnected from real workflows.
Opportunity
01
There is a clear opportunity for a tool that works within the design environment, prioritizes organization, and enhances creative exploration without adding friction.
02
A workflow that reframes typography from a selection problem into an organization and discovery experience.
03
A Figma plugin that enables designers to build structured typography systems while maintaining creative flexibility.
Research and Insights
Research Overview
To validate the problem space, I conducted qualitative and quantitative research with 490 designers across UX/UI, branding, and marketing. The goal was to understand how designers manage typography, identify workflow friction, and define what would make a tool like TypeFlow essential.
Solution
01
Designers are not lacking fonts—they are lacking structure, speed, and confidence in how they use them. TypeFlow is positioned to solve this by combining organization, intelligent discovery, and seamless workflow integration into a single system.
02
Categorize Fonts Intelligently: Tag and group fonts by tone, use case, or brand guidelines, create reusable typography systems
03
Prompt-Based Discovery: Input prompts like “modern luxury real estate” or “soft wellness brand”, receive contextual font suggestions and pairings
04
Typography Feedback: Flags inconsistencies against defined systems; offers soft suggestions instead of automatic corrections; supports both strict and flexible modes
05
Exploration Playground: experiment with pairings in a dedicated space, compare combinations quickly without disrupting workflow
06
Key Features (MVP): Figma plugin interface, font categorization and tagging, prompt-based font suggestions, typography consistency checks, Google Fonts and local font integration
TypeFlow UI
UI and Flow Strategy
Crafted UI and flow systems that reduce friction in font discovery and organization, helping designers move from exploration to execution with confidence.
13 Years
Of Design Leadership
Crafting branding, decks, and digital experiences that drive measurable growth.
50 + Brands
And Counting
From boutique startups to global enterprises, delivering tailored creative solutions.
Fortune500
To SMB’s
Trusted by leading corporations & agile small organizations to tell their story with impact.
About
Design That Moves Markets, Brands, & People
Design has always been my passion. For over 13 years, I’ve been lucky to work with amazing brands—from non-profits making a difference to bold start-ups, bustling epicenters of commerce and boutique businesses. What I love most is shaping stories through design, building brands that feel alive, inspiring, and unforgettable!
Beyond design, I explore creative passion projects, knit and craft, and enjoy time with my canine sidekick, Archer 🐾.
Download my Resume
Download
Designing a Seamless First Impression for Weveryone UI
Esmeralda Botanicals: Building a Holistic Wellness Brand and Digital Experience
Rebranding Cox2m for Retention
Connect with me.
Schedule a quick call to see if we’d be a good fit, or to just pick my brain!
Schedule a call
© LVO CO
2025
All Rights Reserved
TypeFlow — Typography Organization & Discovery for Designers
Client
Independent non-profit product initiative by myself targeting UX/UI professionals, creatives, and teams seeking better typography organization and streamlined font workflows.
Project Type
UX/Product design for a Figma-first plugin focused on typography organization, categorization, discovery, and improving overall creative workflow efficiency.
Role
Lead Product Designer leading end-to-end product strategy, UX research, information architecture, UI design, MVP features, and overall branding direction across platforms
Objective
Design a tool that reduces friction in font selection by organizing typography, enabling faster workflows, improving confidence, and keeping designers in flow.
Challenge
01
Designers today face three major typography challenges:
Disorganized font libraries across Figma, Adobe, and Google Fonts; decision fatigue when selecting and pairing typefaces; lack of consistency across projects and design systems
02
Despite having access to thousands of fonts, designers often reuse the same safe options, spend excessive time searching, and struggle to maintain cohesive typographic systems.
03
Existing tools are either too manual, too rigid, or disconnected from real workflows.
Opportunity
01
There is a clear opportunity for a tool that works within the design environment, prioritizes organization, and enhances creative exploration without adding friction.
02
A workflow that reframes typography from a selection problem into an organization and discovery experience.
03
A Figma plugin that enables designers to build structured typography systems while maintaining creative flexibility.
Research and Insights
Research Overview
To validate the problem space, I conducted qualitative and quantitative research with 490 designers across UX/UI, branding, and marketing. The goal was to understand how designers manage typography, identify workflow friction, and define what would make a tool like TypeFlow essential.
Solution
01
Designers are not lacking fonts—they are lacking structure, speed, and confidence in how they use them. TypeFlow is positioned to solve this by combining organization, intelligent discovery, and seamless workflow integration into a single system.
02
Categorize Fonts Intelligently: Tag and group fonts by tone, use case, or brand guidelines, create reusable typography systems
03
Prompt-Based Discovery: Input prompts like “modern luxury real estate” or “soft wellness brand”, receive contextual font suggestions and pairings
04
Typography Feedback: Flags inconsistencies against defined systems; offers soft suggestions instead of automatic corrections; supports both strict and flexible modes
05
Exploration Playground: experiment with pairings in a dedicated space, compare combinations quickly without disrupting workflow
06
Key Features (MVP): Figma plugin interface, font categorization and tagging, prompt-based font suggestions, typography consistency checks, Google Fonts and local font integration
TypeFlow UI
UI and Flow Strategy
Crafted UI and flow systems that reduce friction in font discovery and organization, helping designers move from exploration to execution with confidence.
13 Years
Of Design Leadership
Crafting branding, decks, and digital experiences that drive measurable growth.
50 + Brands
And Counting
From boutique startups to global enterprises, delivering tailored creative solutions.
Fortune500
To SMB’s
Trusted by leading corporations & agile small organizations to tell their story with impact.
Download my Resume
Download
About
Design That Moves Markets, Brands, & People
Design has always been my passion. For over 13 years, I’ve been lucky to work with amazing brands—from non-profits making a difference to bold start-ups, bustling epicenters of commerce and boutique businesses. What I love most is shaping stories through design, building brands that feel alive, inspiring, and unforgettable!
Beyond design, I explore creative passion projects, knit and craft, and enjoy time with my canine sidekick, Archer 🐾.
Designing a Seamless First Impression for Weveryone UI
Esmeralda Botanicals: Building a Holistic Wellness Brand and Digital Experience
Rebranding Cox2m for Retention
Connect with me.
Schedule a quick call to see if we’d be a good fit, or to just pick my brain!
Schedule a call
© LVO CO
2025
All Rights Reserved