Rebranding Cox2M for Retention
Brand Identity • Website • Digital Collateral
Client
Cox2M, an IoT solutions provider delivering connected asset tracking, telematics, and smart infrastructure technology for supply chain, automotive, and enterprise businesses.
Project Type
End-to-end brand and digital experience redesign including brand identity refinement, website UX/UI and research, and development of branded digital collateral for sales enablement.
Role
Led creative direction across brand and digital, including visual identity updates, full website UX/UI design and research, and creation of marketing and sales enablement assets.
Objective
Build a cohesive, modern brand experience that simplifies complex IoT solutions, strengthens trust, and supports conversion across web and sales touchpoints.
Challenge
01
Modernizing the Cox2M brand to reflect its advanced IoT capabilities while building trust across supply chain, automotive, and enterprise audiences.
02
Translating complex connected solutions into a clear, intuitive digital experience for both technical and non-technical users.
03
Creating visual and messaging consistency across web, brand, and sales materials.
04
Designing a UX that supports both high-level storytelling and deeper product exploration for diverse business needs.
Approach
01
Reposition Cox2M through a refined brand system—balancing innovation and reliability with a modernized visual identity and tone.
02
Led end-to-end website redesign (UX/UI + research), creating a scalable, intuitive experience across desktop and mobile.
03
Developed a cohesive digital ecosystem, including branded sales enablement collateral for supply chain and automotive use cases—aligning marketing, product, and sales touchpoints.
End to end Branding Solution
Refined Branding System
Elevated the brand through modernized iconography, a refined logo treatment, and a more cohesive visual system. Developed the GearTrack logotype to support industrial applications of Cox2M technology, and refined the LotVision logo lockup with added expanded iconography and usage guidelines.
End to end Branding Solution
Digital Responsive Website UX/UI
Designed a fully responsive website experience grounded in UX/UI research, translating complex IoT solutions into a clear, intuitive interface with streamlined navigation, scalable components, and optimized performance across desktop, tablet, and mobile devices.
Scope & Strategy
Mapped cross-functional user journeys across operations, IT, and executive stakeholders to align product messaging, technical validation, and ROI-driven decision-making. Led end-to-end UX/UI strategy for a fully responsive website, including stakeholder alignment, user research, personas, journey mapping, and information architecture. Translated insights into wireframes, prototypes, and a scalable design system that improves usability, clarity, and overall user engagement.
Homepage
Navigation and Get a Demo Page
Solutions Page
Technology Page
Resources Page
Sales Enablement
Marketing Graphics for Digital and Print
Developed strategic sales enablement assets that translate complex Cox2M technology into clear, compelling narratives—equipping teams with tailored presentations, product sheets, and visual tools to drive engagement, communicate value, and accelerate deal conversion.
email signatures
Rebranding Cox2M for Retention
Brand Identity • Website • Digital Collateral
Client
Cox2M, an IoT solutions provider delivering connected asset tracking, telematics, and smart infrastructure technology for supply chain, automotive, and enterprise businesses.
Project Type
End-to-end brand and digital experience redesign including brand identity refinement, website UX/UI and research, and development of branded digital collateral for sales enablement.
Role
Led creative direction across brand and digital, including visual identity updates, full website UX/UI design and research, and creation of marketing and sales enablement assets.
Objective
Build a cohesive, modern brand experience that simplifies complex IoT solutions, strengthens trust, and supports conversion across web and sales touchpoints.
Challenge
01
Modernizing the Cox2M brand to reflect its advanced IoT capabilities while building trust across supply chain, automotive, and enterprise audiences.
02
Translating complex connected solutions into a clear, intuitive digital experience for both technical and non-technical users.
03
Creating visual and messaging consistency across web, brand, and sales materials.
04
Designing a UX that supports both high-level storytelling and deeper product exploration for diverse business needs.
Approach
01
Reposition Cox2M through a refined brand system—balancing innovation and reliability with a modernized visual identity and tone.
02
Led end-to-end website redesign (UX/UI + research), creating a scalable, intuitive experience across desktop and mobile.
03
Developed a cohesive digital ecosystem, including branded sales enablement collateral for supply chain and automotive use cases—aligning marketing, product, and sales touchpoints.
End to end Branding Solution
Refined Branding System
Elevated the brand through modernized iconography, a refined logo treatment, and a more cohesive visual system. Developed the GearTrack logotype to support industrial applications of Cox2M technology, and refined the LotVision logo lockup with added expanded iconography and usage guidelines.
Improved and Re-Branded Online Presence
Digital Responsive Website UX/UI
Designed a fully responsive website experience grounded in UX/UI research, translating complex IoT solutions into a clear, intuitive interface with streamlined navigation, scalable components, and optimized performance across desktop, tablet, and mobile devices.
Scope & Strategy
Mapped cross-functional user journeys across operations, IT, and executive stakeholders to align product messaging, technical validation, and ROI-driven decision-making. Led end-to-end UX/UI strategy for a fully responsive website, including stakeholder alignment, user research, personas, journey mapping, and information architecture. Translated insights into wireframes, prototypes, and a scalable design system that improves usability, clarity, and overall user engagement.
Homepage
Navigation and Get a Demo Page
Solutions Page
Technology Page
Resources Page
Sales Enablement
Marketing Graphics for Digital and Print
Developed strategic sales enablement assets that translate complex Cox2M technology into clear, compelling narratives—equipping teams with tailored presentations, product sheets, and visual tools to drive engagement, communicate value, and accelerate deal conversion.
email signatures
Designing $4B+ in Real Estate Offerings at CBRE
Block by Block: Building Comms That Scale
Esmeralda Botanicals: Building a Holistic Wellness Brand and Digital Experience
Connect with me.
Schedule a quick call to see if we’d be a good fit, or to just pick my brain!
Schedule a call
© LVO CO
2025
All Rights Reserved
Rebranding Cox2M for Retention
Brand Identity • Website • Digital Collateral
Client
Cox2M, an IoT solutions provider delivering connected asset tracking, telematics, and smart infrastructure technology for supply chain, automotive, and enterprise businesses.
Project Type
End-to-end brand and digital experience redesign including brand identity refinement, website UX/UI and research, and development of branded digital collateral for sales enablement.
Role
Led creative direction across brand and digital, including visual identity updates, full website UX/UI design and research, and creation of marketing and sales enablement assets.
Objective
Build a cohesive, modern brand experience that simplifies complex IoT solutions, strengthens trust, and supports conversion across web and sales touchpoints.
Challenge
01
Modernizing the Cox2M brand to reflect its advanced IoT capabilities while building trust across supply chain, automotive, and enterprise audiences.
02
Translating complex connected solutions into a clear, intuitive digital experience for both technical and non-technical users.
03
Creating visual and messaging consistency across web, brand, and sales materials.
04
Designing a UX that supports both high-level storytelling and deeper product exploration for diverse business needs.
Approach
01
Reposition Cox2M through a refined brand system—balancing innovation and reliability with a modernized visual identity and tone.
02
Led end-to-end website redesign (UX/UI + research), creating a scalable, intuitive experience across desktop and mobile.
03
Developed a cohesive digital ecosystem, including branded sales enablement collateral for supply chain and automotive use cases—aligning marketing, product, and sales touchpoints.
End to end Branding Solution
Refined Branding System
Elevated the brand through modernized iconography, a refined logo treatment, and a more cohesive visual system. Developed the GearTrack logotype to support industrial applications of Cox2M technology, and refined the LotVision logo lockup with added expanded iconography and usage guidelines.
Improved and Re-Branded Online Presence
Digital Responsive Website UX/UI
Designed a fully responsive website experience grounded in UX/UI research, translating complex IoT solutions into a clear, intuitive interface with streamlined navigation, scalable components, and optimized performance across desktop, tablet, and mobile devices.
Scope & Strategy
Mapped cross-functional user journeys across operations, IT, and executive stakeholders to align product messaging, technical validation, and ROI-driven decision-making.Led end-to-end UX/UI strategy for a fully responsive website, including stakeholder alignment, user research, personas, journey mapping, and information architecture. Translated insights into wireframes, prototypes, and a scalable design system that improves usability, clarity, and overall user engagement.
Homepage
Navigation and Get a Demo Page
Solutions Page
Technology Page
Resources Page
About Us Page
Sales Enablement
Marketing Graphics for Digital and Print
Developed strategic sales enablement assets that translate complex Cox2M technology into clear, compelling narratives—equipping teams with tailored presentations, product sheets, and visual tools to drive engagement, communicate value, and accelerate deal conversion.
email signatures
Designing $4B+ in Real Estate Offerings at CBRE
Esmeralda Botanicals: Building a Holistic Wellness Brand and Digital Experience
Connect with me.
Schedule a quick call to see if we’d be a good fit, or to just pick my brain!
Schedule a call
© LVO CO
2025
All Rights Reserved