Esmeralda Botanicals: Building a Holistic Wellness Brand and Digital Experience
Packaging • Brand Identity • Website
Client
Esmeralda Botanicals, a holistic wellness brand creating essential oil blends and botanical products for customers seeking intentional, ritual-based self-care.
Project Type
End-to-end brand and product design project including visual identity, packaging, product design, marketing photography, messaging strategy, and website UX/UI.
Role
Led the complete creative direction, developing brand identity, product and packaging design, marketing imagery, messaging strategy, and website experience.
Objective
Build a cohesive wellness brand that communicates trust and ritual while guiding customers from discovery to purchase through thoughtful storytelling.
Challenge
01
Connecting Physical and Digital Luxury
Key tension: How do you make a handmade aromatherapy brand feel premium and tech-integrated without losing its organic soul?
02
Balancing tactile minimalism with a clean digital interface.
03
Creating visual continuity between packaging and UI (color palette, typography, motion).
04
Developing a calm, intuitive UX inspired by ritual and breath.
Approach
01
Esmeralda Botanicals began as a boutique essential oil line and and is now evolving into a cohesive lifestyle brand—bridging tactile packaging with digital storytelling through a serene digital interface.
02
Build a Brand Identity + Logo System | Packaging Suite + Product Renders | Website Design (Desktop + Mobile)
03
Brand identity rooted in ritual, nature, and refinement; featuring soft botanical typography, calm sensual voice, and sustainable luxury packaging system.
Phase 1
Wholistic Branding Approach
Definition of the visual identity, voice, and emotional story to establish the brand’s luxury positioning and recognition.
Phase 2
Luxury Packaging System
Designed a premium packaging system that elevates the product experience through refined materials, thoughtful structure, and elegant visual details, reinforcing the brand’s luxury botanical identity and creating a cohesive presentation across the full product line.
Scope & Strategy
From concept to production, the development of 15 products required a strategic balance of brand storytelling, research, and luxury positioning. Close collaboration with the business owner shaped product naming conventions grounded in UX research and product strategy, moving away from a traditional six-step routine to create products that feel like unique, individual gems.
This approach aligned with the brand’s gemstone-inspired logo and magical, botanical identity, reinforcing a sense of rarity and discovery. To support launch and digital visibility, over 75 branded graphics were created for digital marketing and ad purposes, from social media assets designed for platforms like Pinterest to enhance product discovery and audience engagement, to big print ads spots built for metropolitan environments.
Phase 2
Marketing Graphics for Digital and Print
Created a collection of 75 branded print and digital marketing graphics that showcase the products through polished visuals and cohesive storytelling, supporting product discovery and brand engagement across launch materials and social platforms.
Phase 2
Digital : Website & App Experience
The intuitive website and mobile app to make exploring, discovering, and purchasing products effortless and immersive.
“Laura brought a clear creative vision and strategic thinking to the Esmeralda Botanicals brand. She crafted a visual identity and packaging system that feels modern, luxurious, and deeply connected to nature. The result is a brand presence that feels cohesive, refined, and ready to grow.”
Jaquline Ospina
Owner/Founder of Esmeralda Botanicals
Knitwell — Crafting a Modern Knitwear Identity
13 Years
Of Design Leadership
Crafting branding, decks, and digital experiences that drive measurable growth.
50 + Brands
And Counting
From boutique startups to global enterprises, delivering tailored creative solutions.
Fortune500
To SMB’s
Trusted by leading corporations & agile small organizations to tell their story with impact.
Download my Resume
Download
Design has always been my passion. For over 13 years, I’ve been lucky to work with amazing brands—from non-profits making a difference to bold start-ups, bustling epicenters of commerce and boutique businesses. What I love most is shaping stories through design, building brands that feel alive, inspiring, and unforgettable!
Beyond design, I explore creative passion projects, knit and craft, and enjoy time with my canine sidekick, Archer 🐾.
Connect with me.
Schedule a quick call to see if we’d be a good fit, or to just pick my brain!
Schedule a call
Esmeralda Botanicals: Building a Holistic Wellness Brand and Digital Experience
Packaging • Brand Identity • Website
Client
Esmeralda Botanicals, a holistic wellness brand creating essential oil blends and botanical products for customers seeking intentional, ritual-based self-care.
Project Type
End-to-end brand and product design project including visual identity, packaging, product design, marketing photography, messaging strategy, and website UX/UI.
Role
Led the complete creative direction, developing brand identity, product and packaging design, marketing imagery, messaging strategy, and website experience.
Objective
Build a cohesive wellness brand that communicates trust and ritual while guiding customers from discovery to purchase through thoughtful storytelling.
Challenge
01
Connecting physical and digital luxury to make a handmade aromatherapy brand feel premium and tech-integrated without losing its organic soul.
02
Balancing tactile minimalism with a clean digital interface.
03
Creating visual continuity between packaging and UI (color palette, typography, motion).
04
Developing a calm, intuitive UX inspired by ritual and breath.
Approach
01
Esmeralda Botanicals began as a boutique essential oil line and is now evolving into a cohesive lifestyle brand—bridging tactile packaging with digital storytelling through a serene digital interface.
02
Build a Brand Identity + Logo System | Packaging Suite + Product Renders | Website Design (Desktop + Mobile)
03
Brand identity rooted in ritual, nature, and refinement; featuring soft botanical typography, calm sensual voice, and sustainable luxury packaging system.
Phase 1
Wholistic Branding Approach
Definition of the visual identity, voice, and emotional story to establish the brand’s luxury positioning and recognition.
Phase 2
Luxury Packaging System
Designed a premium packaging system that elevates the product experience through refined materials, thoughtful structure, and elegant visual details, reinforcing the brand’s luxury botanical identity and creating a cohesive presentation across the full product line.
Scope & Strategy
From concept to production, the development of 15 products required a strategic balance of brand storytelling, research, and luxury positioning. Close collaboration with the business owner shaped product naming conventions grounded in UX research and product strategy, moving away from a traditional six-step routine to create products that feel like unique, individual gems.
This approach aligned with the brand’s gemstone-inspired logo and magical, botanical identity, reinforcing a sense of rarity and discovery. To support launch and digital visibility, over 75 branded graphics were created for digital marketing and ad purposes, from social media assets designed for platforms like Pinterest to enhance product discovery and audience engagement, to big print ads spots built for metropolitan environments.
Phase 3
Marketing Graphics for Digital and Print
Created a collection of 75 branded print and digital marketing graphics that showcase the products through polished visuals and cohesive storytelling, supporting product discovery and brand engagement across launch materials and social platforms.
Phase 4
Digital : Website & App Experience
The intuitive website and mobile app to make exploring, discovering, and purchasing products effortless and immersive.
Designing $4B+ in Real Estate Offerings at CBRE
Block by Block: Building Comms That Scale
Rebranding Cox2m for Retention
“Laura brought a clear creative vision and strategic thinking to the Esmeralda Botanicals brand. She crafted a visual identity and packaging system that feels modern, luxurious, and deeply connected to nature. The result is a brand presence that feels cohesive, refined, and ready to grow.”
Jaquline Ospina
Owner/Founder of Esmeralda Botanicals
13 Years
Of Design Leadership
Crafting branding, decks, and digital experiences that drive measurable growth.
50 + Brands
And Counting
From boutique startups to global enterprises, delivering tailored creative solutions.
Fortune500
To SMB’s
Trusted by leading corporations & agile small organizations to tell their story with impact.
About
Design That Moves Markets, Brands, & People
Design has always been my passion. For over 13 years, I’ve been lucky to work with amazing brands—from non-profits making a difference to bold start-ups, bustling epicenters of commerce and boutique businesses. What I love most is shaping stories through design, building brands that feel alive, inspiring, and unforgettable!
Beyond design, I explore creative passion projects, knit and craft, and enjoy time with my canine sidekick, Archer 🐾.
Download my Resume
Download
Designing $4B+ in Real Estate Offerings at CBRE
Block by Block: Building Comms That Scale
Knitwell — Crafting a Modern Knitwear Identity
Connect with me.
Schedule a quick call to see if we’d be a good fit, or to just pick my brain!
Schedule a call
© LVO CO
2025
All Rights Reserved
Esmeralda Botanicals: Building a Holistic Wellness Brand and Digital Experience
Packaging • Brand Identity • Website
Client
Esmeralda Botanicals, a holistic wellness brand creating essential oil blends and botanical products for customers seeking intentional, ritual-based self-care.
Project Type
End-to-end brand and product design project including visual identity, packaging, product design, marketing photography, messaging strategy, and website UX/UI.
Role
Led the complete creative direction, developing brand identity, product and packaging design, marketing imagery, messaging strategy, and website experience.
Objective
Build a cohesive wellness brand that communicates trust and ritual while guiding customers from discovery to purchase through thoughtful storytelling.
Challenge
01
Connecting physical and digital luxury to make a handmade aromatherapy brand feel premium and tech-integrated without losing its organic soul.
02
Balancing tactile minimalism with a clean digital interface.
03
Creating visual continuity between packaging and UI (color palette, typography, motion).
04
Developing a calm, intuitive UX inspired by ritual and breath.
Approach
01
Esmeralda Botanicals began as a boutique essential oil line and evolved into a cohesive lifestyle brand—bridging tactile packaging with digital storytelling through a serene digital interface.
02
Build a Brand Identity + Logo System | Packaging Suite + Product Renders | Website Design (Desktop + Mobile)
03
Brand identity rooted in ritual, nature, and refinement; featuring soft botanical typography, calm sensual voice, and sustainable luxury packaging system.
Phase 1
Wholistic Branding Approach
Definition of the visual identity, voice, and emotional story to establish the brand’s luxury positioning and recognition. Deliverables included horizontal and badge logo lock ups, color pallet, typography system, patterns and stationary.
Phase 2
Luxury Packaging System
Designed a premium packaging system that elevates the product experience through refined materials, thoughtful structure, and elegant visual details, reinforcing the brand’s luxury botanical identity and creating a cohesive presentation across the full product line.
Scope & Strategy
From concept to production, the development of 15 products required a strategic balance of brand storytelling, research, and luxury positioning. Close collaboration with the business owner shaped product naming conventions grounded in UX research and product strategy, moving away from a traditional six-step routine to create products that feel like unique, individual gems.
This approach aligned with the brand’s gemstone-inspired logo and magical, botanical identity, reinforcing a sense of rarity and discovery. To support launch and digital visibility, over 75 branded graphics were created for digital marketing and ad purposes, from social media assets designed for platforms like Pinterest to enhance product discovery and audience engagement, to big print ads spots built for metropolitan environments.
Phase 3
Marketing Graphics for Digital and Print
Created a collection of 75 branded print and digital marketing graphics that showcase the products through polished visuals and cohesive storytelling, supporting product discovery and brand engagement across launch materials and social platforms.
Phase 4
Digital : Website & App Experience
The intuitive website and mobile app to make exploring, discovering, and purchasing products effortless and immersive.
“Laura brought a clear creative vision and strategic thinking to the Esmeralda Botanicals brand. She crafted a visual identity and packaging system that feels modern, luxurious, and deeply connected to nature. The result is a brand presence that feels cohesive, refined, and ready to grow.”
Jaquline Ospina
Owner/Founder of Esmeralda Botanicals
13 Years
Of Design Leadership
Crafting branding, decks, and digital experiences that drive measurable growth.
50 + Brands
And Counting
From boutique startups to global enterprises, delivering tailored creative solutions.
Fortune500
To SMB’s
Trusted by leading corporations & agile small organizations to tell their story with impact.
Download my Resume
Download
About
Design That Moves Markets, Brands, & People
Design has always been my passion. For over 13 years, I’ve been lucky to work with amazing brands—from non-profits making a difference to bold start-ups, bustling epicenters of commerce and boutique businesses. What I love most is shaping stories through design, building brands that feel alive, inspiring, and unforgettable!
Beyond design, I explore creative passion projects, knit and craft, and enjoy time with my canine sidekick, Archer 🐾.
Block by Block: Building Comms That Scale
Knitwell — Crafting a Modern Knitwear Identity
Connect with me.
Schedule a quick call to see if we’d be a good fit, or to just pick my brain!
Schedule a call
© LVO CO
2025
All Rights Reserved