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Branding a Bespoke Bindery & Print Studio
Client
On Track, a personal training and running brand designed to help runners build confidence, consistency, endurance, and stronger performance.
Project Type
Brand identity and strategy project encompassing visual identity, messaging, digital design, marketing materials, and a cohesive runner-focused brand experience.
Role
Lead Brand Designer responsible for brand strategy, visual identity, creative direction, messaging, digital design, and overall creative execution across touchpoints.
Objective
Create an energetic, approachable brand that inspires runners to train consistently while positioning On Track as a trusted personal training resource.
Challenge
01
Stand out in a crowded fitness market filled with generic athletic branding and establish a recognizable personality for On Track.
02
Make the brand feel performance-driven without intimidating beginner runners or making training feel overly technical.
03
Translate the brand into a cohesive experience across digital platforms, marketing materials, social content, and training communications.
Approach
01
Developed a bold, energetic visual system combining dynamic typography, movement-inspired graphics, and a confident brand voice.
02
Created approachable messaging and flexible visual language that communicates expertise while making running feel achievable and motivating.
03
Built a scalable identity system with defined typography, layouts, imagery, and graphic elements that maintain consistency across every application.
Brand Assets
Wholistic Branding Approach
A holistic branding approach was used to create a seamless and cohesive identity across all touchpoints. From logo design and typography to color systems, signage, and marketing assets, every element was intentionally crafted to work together. This ensured a consistent visual language across both physical and digital environments, strengthening brand recognition while delivering a unified and memorable customer experience.
TypeFlow — Typography Organization & Discovery for Designers
13 Years
Of Design Leadership
Crafting branding, decks, and digital experiences that drive measurable growth.
50 + Brands
And Counting
From boutique startups to global enterprises, delivering tailored creative solutions.
Fortune500
To SMB’s
Trusted by leading corporations & agile small organizations to tell their story with impact.
Download my Resume
Download
Design has always been my passion. For over 13 years, I’ve been lucky to work with amazing brands—from non-profits making a difference to bold start-ups, bustling epicenters of commerce and boutique businesses. What I love most is shaping stories through design, building brands that feel alive, inspiring, and unforgettable!
Beyond design, I explore creative passion projects, knit and craft, and enjoy time with my canine sidekick, Archer 🐾.
Connect with me.
Schedule a quick call to see if we’d be a good fit, or to just pick my brain!
Schedule a call
13 Years
Of Design Leadership
Crafting branding, decks, and digital experiences that drive measurable growth.
50 + Brands
And Counting
From boutique startups to global enterprises, delivering tailored creative solutions.
Fortune500
To SMB’s
Trusted by leading corporations & agile small organizations to tell their story with impact.
Download my Resume
Download
About
Design That Moves Markets, Brands, & People
Design has always been my passion. For over 13 years, I’ve been lucky to work with amazing brands—from non-profits making a difference to bold start-ups, bustling epicenters of commerce and boutique businesses. What I love most is shaping stories through design, building brands that feel alive, inspiring, and unforgettable!
Beyond design, I explore creative passion projects, knit and craft, and enjoy time with my canine sidekick, Archer 🐾.
On Track — the Brand for Better Runs
Client
On Track, a personal training and running brand designed to help runners build confidence, consistency, endurance, and stronger performance.
Project Type
Brand identity and strategy project encompassing visual identity, messaging, digital design, marketing materials, and a cohesive runner-focused brand experience.
Role
Lead Brand Designer responsible for brand strategy, visual identity, creative direction, messaging, digital design, and overall creative execution across touchpoints.
Objective
Create an energetic, approachable brand that inspires runners to train consistently while positioning On Track as a trusted personal training resource.
Challenge
01
Stand out in a crowded fitness market filled with generic athletic branding and establish a recognizable personality for On Track.
02
Make the brand feel performance-driven without intimidating beginner runners or making training feel overly technical.
03
Translate the brand into a cohesive experience across digital platforms, marketing materials, social content, and training communications.
Approach
01
Developed a bold, energetic visual system combining dynamic typography, movement-inspired graphics, and a confident brand voice.
02
Created approachable messaging and flexible visual language that communicates expertise while making running feel achievable and motivating.
03
Built a scalable identity system with defined typography, layouts, imagery, and graphic elements that maintain consistency across every application.
Brand Assets
Wholistic Branding Approach
A holistic branding approach was used to create a seamless and cohesive identity across all touchpoints. From logo design and typography to color systems, packaging, signage, and marketing assets, every element was intentionally crafted to work together. This ensured a consistent visual language across both physical and digital environments, strengthening brand recognition while delivering a unified and memorable customer experience.y rich narrative that reinforces Knitwell’s positioning as a boutique, artisanal fashion brand.
13 Years
Of Design Leadership
Crafting branding, decks, and digital experiences that drive measurable growth.
50 + Brands
And Counting
From boutique startups to global enterprises, delivering tailored creative solutions.
Fortune500
To SMB’s
Trusted by leading corporations & agile small organizations to tell their story with impact.
About
Design That Moves Markets, Brands, & People
Design has always been my passion. For over 13 years, I’ve been lucky to work with amazing brands—from non-profits making a difference to bold start-ups, bustling epicenters of commerce and boutique businesses. What I love most is shaping stories through design, building brands that feel alive, inspiring, and unforgettable!
Beyond design, I explore creative passion projects, knit and craft, and enjoy time with my canine sidekick, Archer 🐾.
Download my Resume
Download
Designing $4B+ in Real Estate Offerings at CBRE
Esmeralda Botanicals: Building a Holistic Wellness Brand and Digital Experience
Rebranding Cox2m for Retention
Connect with me.
Schedule a quick call to see if we’d be a good fit, or to just pick my brain!
Schedule a call
© LVO CO
2025
All Rights Reserved
On Track — the Brand for Better Runs
Client
On Track, a personal training and running brand designed to help runners build confidence, consistency, endurance, and stronger performance.
Project Type
Brand identity and strategy project encompassing visual identity, messaging, digital design, marketing materials, and a cohesive runner-focused brand experience.
Role
Lead Brand Designer responsible for brand strategy, visual identity, creative direction, messaging, digital design, and overall creative execution across touchpoints.
Objective
Create an energetic, approachable brand that inspires runners to train consistently while positioning On Track as a trusted personal training resource.
Challenge
01
Stand out in a crowded fitness market filled with generic athletic branding and establish a recognizable personality for On Track.
02
Make the brand feel performance-driven without intimidating beginner runners or making training feel overly technical.
03
Translate the brand into a cohesive experience across digital platforms, marketing materials, social content, and training communications.
Approach
01
Developed a bold, energetic visual system combining dynamic typography, movement-inspired graphics, and a confident brand voice.
02
Created approachable messaging and flexible visual language that communicates expertise while making running feel achievable and motivating.
03
Built a scalable identity system with defined typography, layouts, imagery, and graphic elements that maintain consistency across every application.
Brand Assets
Wholistic Branding Approach
A holistic branding approach was used to create a seamless and cohesive identity across all touchpoints. From logo design and typography to color systems, signage, and marketing assets, every element was intentionally crafted to work together. This ensured a consistent visual language across both physical and digital environments, strengthening brand recognition while delivering a unified and memorable customer experience.
13 Years
Of Design Leadership
Crafting branding, decks, and digital experiences that drive measurable growth.
50 + Brands
And Counting
From boutique startups to global enterprises, delivering tailored creative solutions.
Fortune500
To SMB’s
Trusted by leading corporations & agile small organizations to tell their story with impact.
Download my Resume
Download
About
Design That Moves Markets, Brands, & People
Design has always been my passion. For over 13 years, I’ve been lucky to work with amazing brands—from non-profits making a difference to bold start-ups, bustling epicenters of commerce and boutique businesses. What I love most is shaping stories through design, building brands that feel alive, inspiring, and unforgettable!
Beyond design, I explore creative passion projects, knit and craft, and enjoy time with my canine sidekick, Archer 🐾.
Designing $4B+ in Real Estate Offerings at CBRE
Esmeralda Botanicals: Building a Holistic Wellness Brand and Digital Experience
Rebranding Cox2m for Retention
Connect with me.
Schedule a quick call to see if we’d be a good fit, or to just pick my brain!
Schedule a call
© LVO CO
2025
All Rights Reserved