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Scaling Design for a SaaS Leader in Accounting Compliance
Client
LeaseQuery, a fast growing fintech company providing lease accounting software helping organizations comply with ASC 842 standards across industries globally.
Project Type
End to end graphic design support, branding, and environmental design project including signage, digital assets, and marketing collateral to elevate and brand presence.
Role
Creative director responsible for managing creative team, concept development, brand alignment, signage systems, and execution across print and digital touchpoints for cohesive experiences.
Objective
Build and in-house creative process to scale and create a cohesive and brand environment that strengthens recognition, improves user experience, and communicates innovation within LeaseQuery’s workplace and materials.
Challenge
01
Scaling design production to meet a high volume of 50+ assets monthly while maintaining consistency across brand, quality, and messaging.
02
Balancing speed and creativity under tight deadlines without sacrificing strategic thinking or visual impact across multiple campaigns and deliverables.
03
Managing cross-functional collaboration with marketing, product, and leadership while handling a continuous pipeline of deliverables and evolving priorities.
Approach
01
Developed a modular design system with reusable templates, standardized typography, and clear guidelines to streamline production and ensure consistency at scale.
02
Implemented a tiered workflow prioritizing high-impact assets, batching similar tasks, and using pre-approved components to accelerate execution without compromising quality.
03
Established clear communication systems, organized asset tracking, and aligned on priorities weekly to ensure efficient delivery and adaptability to shifting business needs.
Brand Assets
Scalable Creative Direction
Built a scalable branding system designed to support high-volume output without sacrificing quality, consistency, or creativity. By developing modular templates, flexible design components, and clear usage guidelines, the brand could seamlessly expand across 50+ monthly assets. This approach enabled faster production, stronger visual cohesion, and adaptability across digital, print, and environmental touchpoints while maintaining a polished, strategic brand presence.
Sales Enablement
One Pagers and Infographics
Designed high-impact one-pagers and infographics that translate complex lease accounting concepts into clear, visually engaging content. Focused on hierarchy, data visualization, and brand consistency to create assets that are easy to scan, informative, and optimized for both digital and print use—supporting marketing, sales, and client education at scale.
Brand Assets
Scalable Creative Direction
Built a scalable branding system designed to support high-volume output without sacrificing quality, consistency, or creativity. By developing modular templates, flexible design components, and clear usage guidelines, the brand could seamlessly expand across 50+ monthly assets. This approach enabled faster production, stronger visual cohesion, and adaptability across digital, print, and environmental touchpoints while maintaining a polished, strategic brand presence.
TypeFlow — Typography Organization & Discovery for Designers
13 Years
Of Design Leadership
Crafting branding, decks, and digital experiences that drive measurable growth.
50 + Brands
And Counting
From boutique startups to global enterprises, delivering tailored creative solutions.
Fortune500
To SMB’s
Trusted by leading corporations & agile small organizations to tell their story with impact.
Download my Resume
Download
Design has always been my passion. For over 13 years, I’ve been lucky to work with amazing brands—from non-profits making a difference to bold start-ups, bustling epicenters of commerce and boutique businesses. What I love most is shaping stories through design, building brands that feel alive, inspiring, and unforgettable!
Beyond design, I explore creative passion projects, knit and craft, and enjoy time with my canine sidekick, Archer 🐾.
Connect with me.
Schedule a quick call to see if we’d be a good fit, or to just pick my brain!
Schedule a call
Download my Resume
Download
Scaling Design for a SaaS Leader in Accounting Compliance
Client
LeaseQuery, a fast growing fintech company providing lease accounting software helping organizations comply with ASC 842 standards across industries globally.
Project Type
End to end graphic design support, branding, and environmental design project including signage, digital assets, and marketing collateral to elevate and brand presence.
Role
Creative director responsible for managing creative team, concept development, brand alignment, signage systems, and execution across print and digital touchpoints for cohesive experiences.
Objective
Build and in-house creative process to scale and create a cohesive and brand environment that strengthens recognition, improves user experience, and communicates innovation within LeaseQuery’s workplace and materials.
Challenge
01
Scaling design production to meet a high volume of 50+ assets monthly while maintaining consistency across brand, quality, and messaging.
02
Balancing speed and creativity under tight deadlines without sacrificing strategic thinking or visual impact across multiple campaigns and deliverables.
03
Managing cross-functional collaboration with marketing, product, and leadership while handling a continuous pipeline of deliverables and evolving priorities.
Approach
01
Developed a modular design system with reusable templates, standardized typography, and clear guidelines to streamline production and ensure consistency at scale.
02
Implemented a tiered workflow prioritizing high-impact assets, batching similar tasks, and using pre-approved components to accelerate execution without compromising quality.
03
Established clear communication systems, organized asset tracking, and aligned on priorities weekly to ensure efficient delivery and adaptability to shifting business needs.
Brand Assets
Scalable Creative Direction
Built a scalable branding system designed to support high-volume output without sacrificing quality, consistency, or creativity. By developing modular templates, flexible design components, and clear usage guidelines, the brand could seamlessly expand across 50+ monthly assets. This approach enabled faster production, stronger visual cohesion, and adaptability across digital, print, and environmental touchpoints while maintaining a polished, strategic brand presence.brand.
Sales Enablement
One Pagers and Infographics
Designed high-impact one-pagers and infographics that translate complex lease accounting concepts into clear, visually engaging content. Focused on hierarchy, data visualization, and brand consistency to create assets that are easy to scan, informative, and optimized for both digital and print use—supporting marketing, sales, and client education at scale.
Digital Marketing
Web Presence
Elevated web presence through cohesive, brand-aligned design that enhances usability, clarity, and visual impact. Focused on intuitive layouts, consistent styling, and scalable components to support ongoing content updates—creating a polished, user-centered experience that strengthens credibility and drives engagement.
13 Years
Of Design Leadership
Crafting branding, decks, and digital experiences that drive measurable growth.
50 + Brands
And Counting
From boutique startups to global enterprises, delivering tailored creative solutions.
Fortune500
To SMB’s
Trusted by leading corporations & agile small organizations to tell their story with impact.
About
Design That Moves Markets, Brands, & People
Design has always been my passion. For over 13 years, I’ve been lucky to work with amazing brands—from non-profits making a difference to bold start-ups, bustling epicenters of commerce and boutique businesses. What I love most is shaping stories through design, building brands that feel alive, inspiring, and unforgettable!
Beyond design, I explore creative passion projects, knit and craft, and enjoy time with my canine sidekick, Archer 🐾.
Download my Resume
Download
Designing $4B+ in Real Estate Offerings at CBRE
Esmeralda Botanicals: Building a Holistic Wellness Brand and Digital Experience
Rebranding Cox2m for Retention
Sales Enablement
One Pagers and Infographics
A newly constructed, 20M+ industrial development located in Arizona.
Connect with me.
Schedule a quick call to see if we’d be a good fit, or to just pick my brain!
Schedule a call
© LVO CO
2025
All Rights Reserved
Scaling Design for a SaaS Leader in Accounting Compliance
Client
LeaseQuery, a fast growing fintech company providing lease accounting software helping organizations comply with ASC 842 standards across industries globally.
Project Type
End to end graphic design support, branding, and environmental design project including signage, digital assets, and marketing collateral to elevate and brand presence.
Role
Creative director responsible for managing creative team, concept development, brand alignment, signage systems, and execution across print and digital touchpoints for cohesive experiences.
Objective
Build and in-house creative process to scale and create a cohesive and brand environment that strengthens recognition, improves user experience, and communicates innovation within LeaseQuery’s workplace and materials.
Challenge
01
Scaling design production to meet a high volume of 50+ assets monthly while maintaining consistency across brand, quality, and messaging.
02
Balancing speed and creativity under tight deadlines without sacrificing strategic thinking or visual impact across multiple campaigns and deliverables.
03
Managing cross-functional collaboration with marketing, product, and leadership while handling a continuous pipeline of deliverables and evolving priorities.
Approach
01
Developed a modular design system with reusable templates, standardized typography, and clear guidelines to streamline production and ensure consistency at scale.
02
Implemented a tiered workflow prioritizing high-impact assets, batching similar tasks, and using pre-approved components to accelerate execution without compromising quality.
03
Established clear communication systems, organized asset tracking, and aligned on priorities weekly to ensure efficient delivery and adaptability to shifting business needs.
Brand Assets
Scalable Creative Direction
Built a scalable branding system designed to support high-volume output without sacrificing quality, consistency, or creativity. By developing modular templates, flexible design components, and clear usage guidelines, the brand could seamlessly expand across 50+ monthly assets. This approach enabled faster production, stronger visual cohesion, and adaptability across digital, print, and environmental touchpoints while maintaining a polished, strategic brand presence.
Sales Enablement
One Pagers and Infographics
Designed high-impact one-pagers and infographics that translate complex lease accounting concepts into clear, visually engaging content. Focused on hierarchy, data visualization, and brand consistency to create assets that are easy to scan, informative, and optimized for both digital and print use—supporting marketing, sales, and client education at scale.
Digital Marketing
Web Presence
Elevated web presence through cohesive, brand-aligned design that enhances usability, clarity, and visual impact. Focused on intuitive layouts, consistent styling, and scalable components to support ongoing content updates—creating a polished, user-centered experience that strengthens credibility and drives engagement.
13 Years
Of Design Leadership
Crafting branding, decks, and digital experiences that drive measurable growth.
50 + Brands
And Counting
From boutique startups to global enterprises, delivering tailored creative solutions.
Fortune500
To SMB’s
Trusted by leading corporations & agile small organizations to tell their story with impact.
Download my Resume
Download
About
Design That Moves Markets, Brands, & People
Design has always been my passion. For over 13 years, I’ve been lucky to work with amazing brands—from non-profits making a difference to bold start-ups, bustling epicenters of commerce and boutique businesses. What I love most is shaping stories through design, building brands that feel alive, inspiring, and unforgettable!
Beyond design, I explore creative passion projects, knit and craft, and enjoy time with my canine sidekick, Archer 🐾.
Designing $4B+ in Real Estate Offerings at CBRE
Esmeralda Botanicals: Building a Holistic Wellness Brand and Digital Experience
Rebranding Cox2m for Retention
Connect with me.
Schedule a quick call to see if we’d be a good fit, or to just pick my brain!
Schedule a call
© LVO CO
2025
All Rights Reserved