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Knitwell — Crafting a Modern Knitwear Identity
Client
Knitwell, a bespoke handcrafted knitwear brand focused on elevated, artisanal fashion pieces with modern, minimal aesthetic appeal
Project Type
Fashion branding and identity design centered on storytelling, product presentation, and a refined digital experience
Role
Lead designer overseeing creative direction, brand identity, visual systems, and end-to-end digital and product experience design
Objective
Establish a distinctive luxury knitwear brand that communicates craftsmanship, drives engagement, and positions Knitwell for long-term growth
Challenge
01
Defining a clear brand identity for a small, handcrafted knitwear business without losing the authenticity and warmth of handmade production
02
No packaging assets (labels and stickers) that remain flexible and cost-effective for a small business with limited production runs
03
Differentiating Knitwell in a saturated market of handmade and boutique fashion brands with similar “artisan” positioning
Approach
01
Built a cohesive visual language rooted in simplicity, soft neutrals, and intentional typography to reflect craftsmanship while maintaining a modern, elevated feel
02
Designed a modular system of interchangeable labels and stickers that work across multiple products, reducing print costs while maintaining brand consistency
03
Positioned the brand toward quiet luxury by refining visual direction, focusing on minimalism, and emphasizing quality over trend-driven aesthetics
Brand Assets
Wholistic Branding Approach
Developed a holistic branding system for Knitwell that captures the essence of handcrafted, elevated knitwear through a cohesive and scalable visual identity. The approach included a refined color palette rooted in soft, neutral tones, paired with intentional typography to balance warmth and modernity. Created three distinct logo variations for flexibility across touchpoints, alongside thoughtfully styled labels, stickers, and packaging elements. Extended the brand into curated marketing imagery, ensuring a consistent, visually
TypeFlow — Typography Organization & Discovery for Designers
13 Years
Of Design Leadership
Crafting branding, decks, and digital experiences that drive measurable growth.
50 + Brands
And Counting
From boutique startups to global enterprises, delivering tailored creative solutions.
Fortune500
To SMB’s
Trusted by leading corporations & agile small organizations to tell their story with impact.
Download my Resume
Download
Design has always been my passion. For over 13 years, I’ve been lucky to work with amazing brands—from non-profits making a difference to bold start-ups, bustling epicenters of commerce and boutique businesses. What I love most is shaping stories through design, building brands that feel alive, inspiring, and unforgettable!
Beyond design, I explore creative passion projects, knit and craft, and enjoy time with my canine sidekick, Archer 🐾.
Connect with me.
Schedule a quick call to see if we’d be a good fit, or to just pick my brain!
Schedule a call
13 Years
Of Design Leadership
Crafting branding, decks, and digital experiences that drive measurable growth.
50 + Brands
And Counting
From boutique startups to global enterprises, delivering tailored creative solutions.
Fortune500
To SMB’s
Trusted by leading corporations & agile small organizations to tell their story with impact.
Download my Resume
Download
About
Design That Moves Markets, Brands, & People
Design has always been my passion. For over 13 years, I’ve been lucky to work with amazing brands—from non-profits making a difference to bold start-ups, bustling epicenters of commerce and boutique businesses. What I love most is shaping stories through design, building brands that feel alive, inspiring, and unforgettable!
Beyond design, I explore creative passion projects, knit and craft, and enjoy time with my canine sidekick, Archer 🐾.
Knitwell — Crafting a Modern Knitwear Identity
Client
Knitwell, a bespoke handcrafted knitwear brand focused on elevated, artisanal fashion pieces with modern, minimal aesthetic appeal
Project Type
Fashion branding and identity design centered on storytelling, product presentation, and a refined digital experience
Role
Lead designer overseeing creative direction, brand identity, visual systems, and end-to-end digital and product experience design
Objective
Establish a distinctive luxury knitwear brand that communicates craftsmanship, drives engagement, and positions Knitwell for long-term growth
Challenge
01
Defining a clear brand identity for a small, handcrafted knitwear business without losing the authenticity and warmth of handmade production
02
No packaging assets (labels and stickers) that remain flexible and cost-effective for a small business with limited production runs
03
Differentiating Knitwell in a saturated market of handmade and boutique fashion brands with similar “artisan” positioning
Approach
01
Built a cohesive visual language rooted in simplicity, soft neutrals, and intentional typography to reflect craftsmanship while maintaining a modern, elevated feel
02
Designed a modular system of interchangeable labels and stickers that work across multiple products, reducing print costs while maintaining brand consistency
03
Positioned the brand toward quiet luxury by refining visual direction, focusing on minimalism, and emphasizing quality over trend-driven aesthetics
Brand Assets
Wholistic Branding Approach
Developed a holistic branding system for Knitwell that captures the essence of handcrafted, elevated knitwear through a cohesive and scalable visual identity. The approach included a refined color palette rooted in soft, neutral tones, paired with intentional typography to balance warmth and modernity. Created three distinct logo variations for flexibility across touchpoints, alongside thoughtfully styled labels, stickers, and packaging elements. Extended the brand into curated marketing imagery, ensuring a consistent, visually rich narrative that reinforces Knitwell’s positioning as a boutique, artisanal fashion brand.
13 Years
Of Design Leadership
Crafting branding, decks, and digital experiences that drive measurable growth.
50 + Brands
And Counting
From boutique startups to global enterprises, delivering tailored creative solutions.
Fortune500
To SMB’s
Trusted by leading corporations & agile small organizations to tell their story with impact.
About
Design That Moves Markets, Brands, & People
Design has always been my passion. For over 13 years, I’ve been lucky to work with amazing brands—from non-profits making a difference to bold start-ups, bustling epicenters of commerce and boutique businesses. What I love most is shaping stories through design, building brands that feel alive, inspiring, and unforgettable!
Beyond design, I explore creative passion projects, knit and craft, and enjoy time with my canine sidekick, Archer 🐾.
Download my Resume
Download
Designing $4B+ in Real Estate Offerings at CBRE
Esmeralda Botanicals: Building a Holistic Wellness Brand and Digital Experience
Rebranding Cox2m for Retention
Connect with me.
Schedule a quick call to see if we’d be a good fit, or to just pick my brain!
Schedule a call
© LVO CO
2025
All Rights Reserved
Knitwell — Crafting a Modern Knitwear Identity
Client
Knitwell, a bespoke handcrafted knitwear brand focused on elevated, artisanal fashion pieces with modern, minimal aesthetic appeal
Project Type
Fashion branding and identity design centered on storytelling, product presentation, and a refined digital experience
Role
Lead designer overseeing creative direction, brand identity, visual systems, and end-to-end digital and product experience design
Objective
Establish a distinctive luxury knitwear brand that communicates craftsmanship, drives engagement, and positions Knitwell for long-term growth
Challenge
01
Defining a clear brand identity for a small, handcrafted knitwear business without losing the authenticity and warmth of handmade production
02
No packaging assets (labels and stickers) that remain flexible and cost-effective for a small business with limited production runs
03
Differentiating Knitwell in a saturated market of handmade and boutique fashion brands with similar “artisan” positioning
Approach
01
Built a cohesive visual language rooted in simplicity, soft neutrals, and intentional typography to reflect craftsmanship while maintaining a modern, elevated feel
02
Designed a modular system of interchangeable labels and stickers that work across multiple products, reducing print costs while maintaining brand consistency
03
Positioned the brand toward quiet luxury by refining visual direction, focusing on minimalism, and emphasizing quality over trend-driven aesthetics
Brand Assets
Wholistic Branding Approach
Developed a holistic branding system for Knitwell that captures the essence of handcrafted, elevated knitwear through a cohesive and scalable visual identity. The approach included a refined color palette rooted in soft, neutral tones, paired with intentional typography to balance warmth and modernity. Created three distinct logo variations for flexibility across touchpoints, alongside thoughtfully styled labels, stickers, and packaging elements. Extended the brand into curated marketing imagery, ensuring a consistent, visually rich narrative that reinforces Knitwell’s positioning as a boutique, artisanal fashion brand.
13 Years
Of Design Leadership
Crafting branding, decks, and digital experiences that drive measurable growth.
50 + Brands
And Counting
From boutique startups to global enterprises, delivering tailored creative solutions.
Fortune500
To SMB’s
Trusted by leading corporations & agile small organizations to tell their story with impact.
Download my Resume
Download
About
Design That Moves Markets, Brands, & People
Design has always been my passion. For over 13 years, I’ve been lucky to work with amazing brands—from non-profits making a difference to bold start-ups, bustling epicenters of commerce and boutique businesses. What I love most is shaping stories through design, building brands that feel alive, inspiring, and unforgettable!
Beyond design, I explore creative passion projects, knit and craft, and enjoy time with my canine sidekick, Archer 🐾.
Designing $4B+ in Real Estate Offerings at CBRE
Esmeralda Botanicals: Building a Holistic Wellness Brand and Digital Experience
Rebranding Cox2m for Retention
Connect with me.
Schedule a quick call to see if we’d be a good fit, or to just pick my brain!
Schedule a call
© LVO CO
2025
All Rights Reserved