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Woven Identity: A Holistic Branding System for Fashion Brand Karn & Abel
Client
Independent clothing boutique focused on contemporary fashion, aiming to establish a distinctive identity that resonates with style-conscious, trend-driven consumers.
Project Type
End-to-end branding project including logo design, visual identity, packaging, signage, and marketing assets to create a cohesive multi-channel retail brand experience.
Role
Lead designer overseeing brand strategy, visual identity, typography, color systems, packaging, signage design, and cohesive marketing collateral across physical and digital touch points.
Objective
Create a cohesive and elevated brand identity that unifies storefront signage, packaging, and digital presence to attract customers and strengthen recognition.
Challenge
01
Creating a strong first impression through storefront signage in a competitive retail environment
02
Maintaining brand consistency across signage, packaging, and marketing materials
03
Balancing aesthetic appeal with functional readability across different formats and sizes
Approach
01
Designed bold, scalable signage with clear typography and high visibility to establish immediate recognition and draw in foot traffic.
02
Built a unified design system ensuring all touchpoints—from exterior signage to labels and digital assets—felt cohesive and aligned.
03
Developed flexible typography and layout guidelines optimized for large-scale signage, small packaging details, and digital applications.
Brand Assets
Wholistic Branding Approach
A holistic branding approach was used to create a seamless and cohesive identity across all touchpoints. From logo design and typography to color systems, packaging, signage, and marketing assets, every element was intentionally crafted to work together. This ensured a consistent visual language across both physical and digital environments, strengthening brand recognition while delivering a unified and memorable customer experience.
TypeFlow — Typography Organization & Discovery for Designers
13 Years
Of Design Leadership
Crafting branding, decks, and digital experiences that drive measurable growth.
50 + Brands
And Counting
From boutique startups to global enterprises, delivering tailored creative solutions.
Fortune500
To SMB’s
Trusted by leading corporations & agile small organizations to tell their story with impact.
Download my Resume
Download
Design has always been my passion. For over 13 years, I’ve been lucky to work with amazing brands—from non-profits making a difference to bold start-ups, bustling epicenters of commerce and boutique businesses. What I love most is shaping stories through design, building brands that feel alive, inspiring, and unforgettable!
Beyond design, I explore creative passion projects, knit and craft, and enjoy time with my canine sidekick, Archer 🐾.
Connect with me.
Schedule a quick call to see if we’d be a good fit, or to just pick my brain!
Schedule a call
13 Years
Of Design Leadership
Crafting branding, decks, and digital experiences that drive measurable growth.
50 + Brands
And Counting
From boutique startups to global enterprises, delivering tailored creative solutions.
Fortune500
To SMB’s
Trusted by leading corporations & agile small organizations to tell their story with impact.
Download my Resume
Download
About
Design That Moves Markets, Brands, & People
Design has always been my passion. For over 13 years, I’ve been lucky to work with amazing brands—from non-profits making a difference to bold start-ups, bustling epicenters of commerce and boutique businesses. What I love most is shaping stories through design, building brands that feel alive, inspiring, and unforgettable!
Beyond design, I explore creative passion projects, knit and craft, and enjoy time with my canine sidekick, Archer 🐾.
Woven Identity: A Holistic Branding System for Fashion Brand Karn & Abel
Client
Independent clothing boutique focused on contemporary fashion, aiming to establish a distinctive identity that resonates with style-conscious, trend-driven consumers.
Project Type
End-to-end branding project including logo design, visual identity, packaging, signage, and marketing assets to create a cohesive multi-channel retail brand experience.
Role
Lead designer overseeing brand strategy, visual identity, typography, color systems, packaging, signage design, and cohesive marketing collateral across physical and digital touch points.
Objective
Create a cohesive and elevated brand identity that unifies storefront signage, packaging, and digital presence to attract customers and strengthen recognition.
Challenge
01
Creating a strong first impression through storefront signage in a competitive retail environment
02
Maintaining brand consistency across signage, packaging, and marketing materials
03
Balancing aesthetic appeal with functional readability across different formats and sizes
Approach
01
Designed bold, scalable signage with clear typography and high visibility to establish immediate recognition and draw in foot traffic.
02
Built a unified design system ensuring all touchpoints—from exterior signage to labels and digital assets—felt cohesive and aligned.
03
Developed flexible typography and layout guidelines optimized for large-scale signage, small packaging details, and digital applications.
Brand Assets
Wholistic Branding Approach
A holistic branding approach was used to create a seamless and cohesive identity across all touchpoints. From logo design and typography to color systems, packaging, signage, and marketing assets, every element was intentionally crafted to work together. This ensured a consistent visual language across both physical and digital environments, strengthening brand recognition while delivering a unified and memorable customer experience.y rich narrative that reinforces Knitwell’s positioning as a boutique, artisanal fashion brand.
13 Years
Of Design Leadership
Crafting branding, decks, and digital experiences that drive measurable growth.
50 + Brands
And Counting
From boutique startups to global enterprises, delivering tailored creative solutions.
Fortune500
To SMB’s
Trusted by leading corporations & agile small organizations to tell their story with impact.
About
Design That Moves Markets, Brands, & People
Design has always been my passion. For over 13 years, I’ve been lucky to work with amazing brands—from non-profits making a difference to bold start-ups, bustling epicenters of commerce and boutique businesses. What I love most is shaping stories through design, building brands that feel alive, inspiring, and unforgettable!
Beyond design, I explore creative passion projects, knit and craft, and enjoy time with my canine sidekick, Archer 🐾.
Download my Resume
Download
Designing $4B+ in Real Estate Offerings at CBRE
Esmeralda Botanicals: Building a Holistic Wellness Brand and Digital Experience
Rebranding Cox2m for Retention
Connect with me.
Schedule a quick call to see if we’d be a good fit, or to just pick my brain!
Schedule a call
© LVO CO
2025
All Rights Reserved
Woven Identity: A Holistic Branding System for Fashion Brand Karn & Abel
Client
Independent clothing boutique focused on contemporary fashion, aiming to establish a distinctive identity that resonates with style-conscious, trend-driven consumers.
Project Type
End-to-end branding project including logo design, visual identity, packaging, signage, and marketing assets to create a cohesive multi-channel retail brand experience.
Role
Lead designer overseeing brand strategy, visual identity, typography, color systems, packaging, signage design, and cohesive marketing collateral across physical and digital touch points.
Objective
Create a cohesive and elevated brand identity that unifies storefront signage, packaging, and digital presence to attract customers and strengthen recognition.
Challenge
01
Creating a strong first impression through storefront signage in a competitive retail environment
02
Maintaining brand consistency across signage, packaging, and marketing materials
03
Balancing aesthetic appeal with functional readability across different formats and sizes
Approach
01
Designed bold, scalable signage with clear typography and high visibility to establish immediate recognition and draw in foot traffic.
02
Built a unified design system ensuring all touchpoints—from exterior signage to labels and digital assets—felt cohesive and aligned.
03
Developed flexible typography and layout guidelines optimized for large-scale signage, small packaging details, and digital applications.
Brand Assets
Wholistic Branding Approach
A holistic branding approach was used to create a seamless and cohesive identity across all touchpoints. From logo design and typography to color systems, packaging, signage, and marketing assets, every element was intentionally crafted to work together. This ensured a consistent visual language across both physical and digital environments, strengthening brand recognition while delivering a unified and memorable customer experience.
13 Years
Of Design Leadership
Crafting branding, decks, and digital experiences that drive measurable growth.
50 + Brands
And Counting
From boutique startups to global enterprises, delivering tailored creative solutions.
Fortune500
To SMB’s
Trusted by leading corporations & agile small organizations to tell their story with impact.
Download my Resume
Download
About
Design That Moves Markets, Brands, & People
Design has always been my passion. For over 13 years, I’ve been lucky to work with amazing brands—from non-profits making a difference to bold start-ups, bustling epicenters of commerce and boutique businesses. What I love most is shaping stories through design, building brands that feel alive, inspiring, and unforgettable!
Beyond design, I explore creative passion projects, knit and craft, and enjoy time with my canine sidekick, Archer 🐾.
Designing $4B+ in Real Estate Offerings at CBRE
Esmeralda Botanicals: Building a Holistic Wellness Brand and Digital Experience
Rebranding Cox2m for Retention
Connect with me.
Schedule a quick call to see if we’d be a good fit, or to just pick my brain!
Schedule a call
© LVO CO
2025
All Rights Reserved