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Cultivating a Modern Luxury Natural Hair Care Brand in Velmer Naturals
Packaging • Brand • Website • Beauty
Client
Velmer Naturals — a natural wellness and beauty brand focused on thoughtfully formulated products.
Project Type
Brand identity, stationery, packaging, and visual design system for a modern natural wellness brand.
Role
Lead Brand Designer responsible for strategy, visual identity, art direction, stationery, and cohesive brand applications.
Objective
Create a refined, natural brand identity that communicates quality, wellness, and trust while standing out in a competitive marketplace.
Challenge
01
Improving Small-Scale Legibility: The original identity contained intricate details that became difficult to read and recognize when scaled down across smaller applications.
02
Creating a More Versatile Identity: the original design did not translate consistently across different brand touchpoints, particularly stationery, packaging, and smaller branded applications.
03
Balancing Natural With Premium: The brand needed to communicate its natural, wellness-focused positioning while still feeling elevated, contemporary, and professionally crafted.
04
Designing Within a Limited Budget: With a limited budget, the brand needed a polished visual presence without the cost of extensive professional photography or large-scale production.
05
Creating Photography-Driven Marketing Assets: the brand needed compelling lifestyle and product imagery for marketing materials without the resources for a traditional photography campaign.
Approach
01
I refined and redesigned the mark, simplifying key elements while preserving its recognizable character and ensuring stronger legibility at every size.
02
I developed a more flexible identity system with refined proportions and spacing, allowing the logo to maintain clarity and impact across applications.
03
I refined the visual language through typography, composition, and supporting brand elements to create a sophisticated identity rooted in nature.
04
The brand needed compelling lifestyle and product imagery for marketing materials without the resources for a traditional photography campaign.
05
I refined the visual language through typography, composition, and supporting brand elements to create a sophisticated identity rooted in nature.
Phase 1
Wholistic Branding Approach
Definition of the visual identity, voice, and emotional story to establish the brand’s luxury positioning and recognition.
Phase 2
Luxury Packaging System
Designed a premium packaging system that elevates the product experience through refined materials, thoughtful structure, and elegant visual details, reinforcing the brand’s luxury botanical identity and creating a cohesive presentation across the full product line.
Scope & Strategy
The Velmer Naturals project focused on refining the brand identity and developing a cohesive visual system that could work across both physical and digital touchpoints. The scope included redesigning the existing logo for improved legibility, creating branded stationery, developing marketing graphics, and establishing a consistent visual direction for product photography. With a limited budget, the strategy centered on creating versatile, high-impact assets that could be repurposed across multiple channels. I balanced natural, wellness-focused aesthetics with a refined and premium feel, using thoughtful typography, composition, and AI-enhanced photography through Magnific to build a polished brand presence without requiring an extensive production budget.
Phase 2
Marketing Graphics for Digital and Print
Created a collection of 75 branded print and digital marketing graphics that showcase the products through polished visuals and cohesive storytelling, supporting product discovery and brand engagement across launch materials and social platforms.
Phase 2
Digital : Website & App Experience
The intuitive website and mobile app to make exploring, discovering, and purchasing products effortless and immersive.
“Laura was instrumental in bringing my vision for a premium hair care brand to life. She truly understood the elevated look and feel I wanted and helped turn that vision into a beautiful, cohesive brand. From working directly with printers to navigating the details of getting my website up and running, Laura was knowledgeable, responsive, and incredibly helpful throughout the entire process. Her expertise and support made all the difference in bringing my vision to life.”
Lydia Glover
Owner/Founder of Velmer Naturals
Knitwell — Crafting a Modern Knitwear Identity
13 Years
Of Design Leadership
Crafting branding, decks, and digital experiences that drive measurable growth.
50 + Brands
And Counting
From boutique startups to global enterprises, delivering tailored creative solutions.
Fortune500
To SMB’s
Trusted by leading corporations & agile small organizations to tell their story with impact.
Download my Resume
Download
Design has always been my passion. For over 13 years, I’ve been lucky to work with amazing brands—from non-profits making a difference to bold start-ups, bustling epicenters of commerce and boutique businesses. What I love most is shaping stories through design, building brands that feel alive, inspiring, and unforgettable!
Beyond design, I explore creative passion projects, knit and craft, and enjoy time with my canine sidekick, Archer 🐾.
Connect with me.
Schedule a quick call to see if we’d be a good fit, or to just pick my brain!
Schedule a call
Cultivating a Modern Luxury Natural Hair Care Brand in Velmer Naturals
Packaging • Brand Identity • Website • Beauty
Client
Velmer Naturals — a natural wellness and beauty brand focused on thoughtfully formulated products.
Project Type
Brand identity, stationery, packaging, and visual design system for a modern natural wellness brand.
Role
Lead Brand Designer responsible for strategy, visual identity, art direction, stationery, and cohesive brand applications.
Objective
Create a refined, natural brand identity that communicates quality, wellness, and trust while standing out in a competitive marketplace.
Challenge
01
Improving Small-Scale Legibility: The original identity contained intricate details that became difficult to read and recognize when scaled down across smaller applications.
02
Creating a More Versatile Identity: the original design did not translate consistently across different brand touchpoints, particularly stationery, packaging, and smaller branded applications.
03
Balancing Natural With Premium: The brand needed to communicate its natural, wellness-focused positioning while still feeling elevated, contemporary, and professionally crafted.
04
Designing Within a Limited Budget: With a limited budget, the brand needed a polished visual presence without the cost of extensive professional photography or large-scale production.
05
Creating Photography-Driven Marketing Assets: the brand needed compelling lifestyle and product imagery for marketing materials without the resources for a traditional photography campaign.
Approach
01
I refined and redesigned the mark, simplifying key elements while preserving its recognizable character and ensuring stronger legibility at every size.
02
I developed a more flexible identity system with refined proportions and spacing, allowing the logo to maintain clarity and impact across applications.
03
I refined the visual language through typography, composition, and supporting brand elements to create a sophisticated identity rooted in nature.
04
The brand needed compelling lifestyle and product imagery for marketing materials without the resources for a traditional photography campaign.
05
I refined the visual language through typography, composition, and supporting brand elements to create a sophisticated identity rooted in nature.
Phase 1
Wholistic Branding Approach
Definition of the visual identity, voice, and emotional story to establish the brand’s luxury positioning and recognition.
Phase 2
Luxury Packaging System
Designed a premium packaging system that elevates the product experience through refined materials, thoughtful structure, and elegant visual details, reinforcing the brand’s luxury botanical identity and creating a cohesive presentation across the full product line.
Phase 3
Marketing Graphics for Digital and Print
Created a collection of 75 branded print and digital marketing graphics that showcase the products through polished visuals and cohesive storytelling, supporting product discovery and brand engagement across launch materials and social platforms.
Phase 4
Shopify Website Experience
The intuitive website and mobile site to make exploring, discovering, and purchasing products effortless and immersive.
“Laura was instrumental in bringing my vision for a premium hair care brand to life. She truly understood the elevated look and feel I wanted and helped turn that vision into a beautiful, cohesive brand. From working directly with printers to navigating the details of getting my website up and running, Laura was knowledgeable, responsive, and incredibly helpful throughout the entire process. Her expertise and support made all the difference in bringing my vision to life.”
Lydia Glover
Owner/Founder of Velmer Naturals
13 Years
Of Design Leadership
Crafting branding, decks, and digital experiences that drive measurable growth.
50 + Brands
And Counting
From boutique startups to global enterprises, delivering tailored creative solutions.
Fortune500
To SMB’s
Trusted by leading corporations & agile small organizations to tell their story with impact.
About
Design That Moves Markets, Brands, & People
Design has always been my passion. For over 13 years, I’ve been lucky to work with amazing brands—from non-profits making a difference to bold start-ups, bustling epicenters of commerce and boutique businesses. What I love most is shaping stories through design, building brands that feel alive, inspiring, and unforgettable!
Beyond design, I explore creative passion projects, knit and craft, and enjoy time with my canine sidekick, Archer 🐾.
Download my Resume
Download
Designing $4B+ in Real Estate Offerings at CBRE
Block by Block: Building Comms That Scale
Knitwell — Crafting a Modern Knitwear Identity
Connect with me.
Schedule a quick call to see if we’d be a good fit, or to just pick my brain!
Schedule a call
© LVO CO
2025
All Rights Reserved
Cultivating a Modern Luxury Natural Hair Care Brand in Velmer Naturals
Packaging • Brand Identity • Website • Beauty
Client
Velmer Naturals — a natural wellness and beauty brand focused on thoughtfully formulated products.
Project Type
Brand identity, stationery, packaging, and visual design system for a modern natural wellness brand.
Role
Lead Brand Designer responsible for strategy, visual identity, art direction, stationery, and cohesive brand applications.
Objective
Create a refined, natural brand identity that communicates quality, wellness, and trust while standing out in a competitive marketplace.
Challenge
01
Improving Small-Scale Legibility: The original identity contained intricate details that became difficult to read and recognize when scaled down across smaller applications.
02
Creating a More Versatile Identity: the original design did not translate consistently across different brand touchpoints, particularly stationery, packaging, and smaller branded applications.
03
Balancing Natural With Premium: The brand needed to communicate its natural, wellness-focused positioning while still feeling elevated, contemporary, and professionally crafted.
04
Designing Within a Limited Budget: With a limited budget, the brand needed a polished visual presence without the cost of extensive professional photography or large-scale production.
05
Creating Photography-Driven Marketing Assets: the brand needed compelling lifestyle and product imagery for marketing materials without the resources for a traditional photography campaign.
Approach
01
I refined and redesigned the mark, simplifying key elements while preserving its recognizable character and ensuring stronger legibility at every size.
02
I developed a more flexible identity system with refined proportions and spacing, allowing the logo to maintain clarity and impact across applications.
03
I refined the visual language through typography, composition, and supporting brand elements to create a sophisticated identity rooted in nature.
04
The brand needed compelling lifestyle and product imagery for marketing materials without the resources for a traditional photography campaign.
05
I refined the visual language through typography, composition, and supporting brand elements to create a sophisticated identity rooted in nature.
Phase 1
Wholistic Branding Approach
Definition of the visual identity, voice, and emotional story to establish the brand’s luxury positioning and recognition. Deliverables included horizontal and badge logo lock ups, color pallet, typography system, patterns and stationary.
Phase 2
Luxury Packaging System
Designed a premium packaging system that elevates the product experience through refined materials, thoughtful structure, and elegant visual details, reinforcing the brand’s luxury botanical identity and creating a cohesive presentation across the full product line.
Scope & Strategy
The Velmer Naturals project focused on refining the brand identity and developing a cohesive visual system that could work across both physical and digital touchpoints. The scope included redesigning the existing logo for improved legibility, creating branded stationery, developing marketing graphics, and establishing a consistent visual direction for product photography. With a limited budget, the strategy centered on creating versatile, high-impact assets that could be repurposed across multiple channels. I balanced natural, wellness-focused aesthetics with a refined and premium feel, using thoughtful typography, composition, and AI-enhanced photography through Magnific to build a polished brand presence without requiring an extensive production budget.
Phase 3
Marketing Graphics for Digital and Print
Created a collection of 75 branded print and digital marketing graphics that showcase the products through polished visuals and cohesive storytelling, supporting product discovery and brand engagement across launch materials and social platforms.
Phase 4
Shopify Website Experience
The intuitive website and mobile site to make exploring, discovering, and purchasing products effortless and immersive.
“Laura was instrumental in bringing my vision for a premium hair care brand to life. She truly understood the elevated look and feel I wanted and helped turn that vision into a beautiful, cohesive brand. From working directly with printers to navigating the details of getting my website up and running, Laura was knowledgeable, responsive, and incredibly helpful throughout the entire process. Her expertise and support made all the difference in bringing my vision to life.”
Lydia Glover
Owner/Founder of Velmer Naturals
13 Years
Of Design Leadership
Crafting branding, decks, and digital experiences that drive measurable growth.
50 + Brands
And Counting
From boutique startups to global enterprises, delivering tailored creative solutions.
Fortune500
To SMB’s
Trusted by leading corporations & agile small organizations to tell their story with impact.
Download my Resume
Download
About
Design That Moves Markets, Brands, & People
Design has always been my passion. For over 13 years, I’ve been lucky to work with amazing brands—from non-profits making a difference to bold start-ups, bustling epicenters of commerce and boutique businesses. What I love most is shaping stories through design, building brands that feel alive, inspiring, and unforgettable!
Beyond design, I explore creative passion projects, knit and craft, and enjoy time with my canine sidekick, Archer 🐾.
Block by Block: Building Comms That Scale
Knitwell — Crafting a Modern Knitwear Identity
Connect with me.
Schedule a quick call to see if we’d be a good fit, or to just pick my brain!
Schedule a call
© LVO CO
2025
All Rights Reserved