Learn More
Zuzu: Good Gut, Great Design a Packaging Project
Packaging • Brand • B2C
Client
Zuzu — a playful probiotic soda brand focused on making functional wellness feel refreshing, approachable, colorful, and genuinely enjoyable.
Project Type
Brand Identity & Packaging Design — developing a distinctive visual system, can designs, flavor direction, and supporting brand assets for launch.
Role
Lead Designer — responsible for creative direction, branding, packaging design, typography, visual development, mockups, and overall presentation of the concept.
Objective
Create an energetic, memorable soda brand that balances playful personality with wellness benefits while standing out within a competitive beverage market.
Challenge
01
Standing Out in a Crowded Category: Probiotic beverages often rely on predictable wellness-focused visuals, making it difficult for Zuzu to feel distinctive and culturally relevant.
02
Balancing Fun With Function: The brand needed to communicate probiotic benefits without feeling overly clinical, medicinal, or disconnected from the soda experience.
03
Creating a Flexible Packaging System: Multiple flavors needed to feel connected as one recognizable brand while maintaining enough individuality to differentiate each can.
04
Making the Product Feel Real: As a conceptual beverage brand, Zuzu needed presentation assets that could convincingly communicate how the identity would exist in-market.
Approach
01
I developed a bold, energetic visual identity that prioritized personality, color, and playful typography to create immediate shelf appeal.
02
I blended functional messaging with expressive graphics, approachable typography, and playful language to make wellness feel accessible and enjoyable.
03
I established a consistent packaging framework with shared typography, layout principles, and branding elements while using flavor-specific colors and illustrations.
04
I created realistic can mockups and supporting visual applications to demonstrate the identity across packaging and potential marketing touchpoints.
Mock Ups
Luxury Packaging System
A refined packaging system designed to elevate ZUZU beyond the traditional functional beverage category. The system combines premium typography, considered color palettes, tactile-inspired details, and bold flavor cues to create a sophisticated yet playful shelf presence. Each touchpoint works cohesively across the collection, giving ZUZU a distinctive luxury identity while maintaining the energy and approachability of a modern probiotic soda.
Scope & Strategy
The project encompassed the visual identity and packaging system for ZUZU, a playful probiotic soda designed to bring functional wellness into an everyday beverage experience. The scope included developing the brand direction, can packaging, flavor differentiation, supporting graphics, and marketing applications.
The strategy focused on balancing health-forward credibility with an energetic, approachable personality. Bright fruit-inspired visuals, bold typography, and a distinctive color system were used to create strong shelf presence while making each flavor immediately recognizable. Rather than leaning into the typical clinical aesthetic of functional beverages, the design positioned ZUZU as a fun, lifestyle-driven soda that makes gut-friendly wellness feel effortless and enjoyable.
13 Years
Of Design Leadership
Crafting branding, decks, and digital experiences that drive measurable growth.
50 + Brands
And Counting
From boutique startups to global enterprises, delivering tailored creative solutions.
Fortune500
To SMB’s
Trusted by leading corporations & agile small organizations to tell their story with impact.
Download my Resume
Download
Design has always been my passion. For over 13 years, I’ve been lucky to work with amazing brands—from non-profits making a difference to bold start-ups, bustling epicenters of commerce and boutique businesses. What I love most is shaping stories through design, building brands that feel alive, inspiring, and unforgettable!
Beyond design, I explore creative passion projects, knit and craft, and enjoy time with my canine sidekick, Archer 🐾.
Knitwell — Crafting a Modern Knitwear Identity
Connect with me.
Schedule a quick call to see if we’d be a good fit, or to just pick my brain!
Schedule a call
Zuzu: Good Gut, Great Design a Packaging Project
Packaging • Brand Identity • Consumer Goods
Client
Zuzu — a playful probiotic soda brand focused on making functional wellness feel refreshing, approachable, colorful, and genuinely enjoyable.
Project Type
Brand Identity & Packaging Design — developing a distinctive visual system, can designs, flavor direction, and supporting brand assets for launch.
Role
Lead Designer — responsible for creative direction, branding, packaging design, typography, visual development, mockups, and overall presentation of the concept.
Objective
Create an energetic, memorable soda brand that balances playful personality with wellness benefits while standing out within a competitive beverage market.
Challenge
01
Standing Out in a Crowded Category: Probiotic beverages often rely on predictable wellness-focused visuals, making it difficult for Zuzu to feel distinctive and culturally relevant.
02
Balancing Fun With Function: The brand needed to communicate probiotic benefits without feeling overly clinical, medicinal, or disconnected from the soda experience.
03
Creating a Flexible Packaging System: Multiple flavors needed to feel connected as one recognizable brand while maintaining enough individuality to differentiate each can.
04
Making the Product Feel Real: As a conceptual beverage brand, Zuzu needed presentation assets that could convincingly communicate how the identity would exist in-market.
Approach
01
I developed a bold, energetic visual identity that prioritized personality, color, and playful typography to create immediate shelf appeal.
02
I blended functional messaging with expressive graphics, approachable typography, and playful language to make wellness feel accessible and enjoyable.
03
I refined the visual language through typography, composition, and supporting brand elements to create a sophisticated identity rooted in nature.
04
The brand needed compelling lifestyle and product imagery for marketing materials without the resources for a traditional photography campaign.
Mock Ups
Luxury Packaging System
A refined packaging system designed to elevate ZUZU beyond the traditional functional beverage category. The system combines premium typography, considered color palettes, tactile-inspired details, and bold flavor cues to create a sophisticated yet playful shelf presence. Each touchpoint works cohesively across the collection, giving ZUZU a distinctive luxury identity while maintaining the energy and approachability of a modern probiotic soda.
Scope & Strategy
The project encompassed the visual identity and packaging system for ZUZU, a playful probiotic soda designed to bring functional wellness into an everyday beverage experience. The scope included developing the brand direction, can packaging, flavor differentiation, supporting graphics, and marketing applications.
The strategy focused on balancing health-forward credibility with an energetic, approachable personality. Bright fruit-inspired visuals, bold typography, and a distinctive color system were used to create strong shelf presence while making each flavor immediately recognizable. Rather than leaning into the typical clinical aesthetic of functional beverages, the design positioned ZUZU as a fun, lifestyle-driven soda that makes gut-friendly wellness feel effortless and enjoyable.
13 Years
Of Design Leadership
Crafting branding, decks, and digital experiences that drive measurable growth.
50 + Brands
And Counting
From boutique startups to global enterprises, delivering tailored creative solutions.
Fortune500
To SMB’s
Trusted by leading corporations & agile small organizations to tell their story with impact.
About
Design That Moves Markets, Brands, & People
Design has always been my passion. For over 13 years, I’ve been lucky to work with amazing brands—from non-profits making a difference to bold start-ups, bustling epicenters of commerce and boutique businesses. What I love most is shaping stories through design, building brands that feel alive, inspiring, and unforgettable!
Beyond design, I explore creative passion projects, knit and craft, and enjoy time with my canine sidekick, Archer 🐾.
Download my Resume
Download
Designing $4B+ in Real Estate Offerings at CBRE
Block by Block: Building Comms That Scale
Knitwell — Crafting a Modern Knitwear Identity
Connect with me.
Schedule a quick call to see if we’d be a good fit, or to just pick my brain!
Schedule a call
© LVO CO
2025
All Rights Reserved
Zuzu: Good Gut, Great Design a Packaging Project
Packaging • Brand Identity • Consumer Goods
Client
Zuzu — a playful probiotic soda brand focused on making functional wellness feel refreshing, approachable, colorful, and genuinely enjoyable.
Project Type
Brand Identity & Packaging Design — developing a distinctive visual system, can designs, flavor direction, and supporting brand assets for launch.
Role
Lead Designer — responsible for creative direction, branding, packaging design, typography, visual development, mockups, and overall presentation of the concept.
Objective
Create an energetic, memorable soda brand that balances playful personality with wellness benefits while standing out within a competitive beverage market.
Challenge
01
Standing Out in a Crowded Category: Probiotic beverages often rely on predictable wellness-focused visuals, making it difficult for Zuzu to feel distinctive and culturally relevant.
02
Balancing Fun With Function: The brand needed to communicate probiotic benefits without feeling overly clinical, medicinal, or disconnected from the soda experience.
03
Creating a Flexible Packaging System: Multiple flavors needed to feel connected as one recognizable brand while maintaining enough individuality to differentiate each can.
04
Making the Product Feel Real: As a conceptual beverage brand, Zuzu needed presentation assets that could convincingly communicate how the identity would exist in-market.
Approach
01
I developed a bold, energetic visual identity that prioritized personality, color, and playful typography to create immediate shelf appeal.
02
I blended functional messaging with expressive graphics, approachable typography, and playful language to make wellness feel accessible and enjoyable.
03
I established a consistent packaging framework with shared typography, layout principles, and branding elements while using flavor-specific colors and illustrations.
04
I created realistic can mockups and supporting visual applications to demonstrate the identity across packaging and potential marketing touchpoints.
Mock Ups
Luxury Packaging System
A refined packaging system designed to elevate ZUZU beyond the traditional functional beverage category. The system combines premium typography, considered color palettes, tactile-inspired details, and bold flavor cues to create a sophisticated yet playful shelf presence. Each touchpoint works cohesively across the collection, giving ZUZU a distinctive luxury identity while maintaining the energy and approachability of a modern probiotic soda.
Scope & Strategy
The project encompassed the visual identity and packaging system for ZUZU, a playful probiotic soda designed to bring functional wellness into an everyday beverage experience. The scope included developing the brand direction, can packaging, flavor differentiation, supporting graphics, and marketing applications.
The strategy focused on balancing health-forward credibility with an energetic, approachable personality. Bright fruit-inspired visuals, bold typography, and a distinctive color system were used to create strong shelf presence while making each flavor immediately recognizable. Rather than leaning into the typical clinical aesthetic of functional beverages, the design positioned ZUZU as a fun, lifestyle-driven soda that makes gut-friendly wellness feel effortless and enjoyable.
13 Years
Of Design Leadership
Crafting branding, decks, and digital experiences that drive measurable growth.
50 + Brands
And Counting
From boutique startups to global enterprises, delivering tailored creative solutions.
Fortune500
To SMB’s
Trusted by leading corporations & agile small organizations to tell their story with impact.
Download my Resume
Download
About
Design That Moves Markets, Brands, & People
Design has always been my passion. For over 13 years, I’ve been lucky to work with amazing brands—from non-profits making a difference to bold start-ups, bustling epicenters of commerce and boutique businesses. What I love most is shaping stories through design, building brands that feel alive, inspiring, and unforgettable!
Beyond design, I explore creative passion projects, knit and craft, and enjoy time with my canine sidekick, Archer 🐾.
Block by Block: Building Comms That Scale
Knitwell — Crafting a Modern Knitwear Identity
Connect with me.
Schedule a quick call to see if we’d be a good fit, or to just pick my brain!
Schedule a call
© LVO CO
2025
All Rights Reserved